Dr. Jennifer Burton presented to Honors students and others on September 25th. Dr. Burton’s research explores how viewers respond to advertisements. In particular, she has developed novel techniques to explore how viewers are thinking about advertising from one second to the next, which can be very helpful for companies as they develop their marketing materials.
Tag Archives: business
Coffee Conversations – Dr. Cheri Etling-Paulsen
Dr. Cheri Etling-Paulsen led a Coffee Conversation on March 20th in the McKay Hall common room exploring the question, “What is causing major swings in the stock market – and does it really matter?” The conversation explored what the stock market is, what factors influence stock prices, and explored how a variety of factors contributeContinue reading “Coffee Conversations – Dr. Cheri Etling-Paulsen”