Coffee Conversation – Do Black Lives Matter on Madison Avenue?

Dr. Chris Boulton, UT Professor of Communication, guided a discussion today about race and racial inequality in major advertising campaigns with a small group of Honors students (~20). Dr. Boulton introduced the topic by noting that three of the most popular SuperBowl ads in 2021 featured almost entirely Black cast members but were produced by almost entirely White crews (like this one). The students then discussed why this might be the case and what this ultimately tells us about racial equality. Below is another ad that featured a mostly Black cast but was produced by a mostly White crew.

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